Privacy Policy

Last Updated: February 28, 2025

1. Introduction

Welcome to Nine Minute Mile ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not access our website or use our services.

2. Information Collection

We may collect information about you in various ways, including:

2.1 Personal Information

When you use our services, we may collect personally identifiable information that you voluntarily provide to us, such as:

  • Name and contact information (email address, phone number)
  • Account credentials (username, password)
  • Profile information (running preferences, group affiliations)
  • Communication data (messages, event responses)

2.2 Usage Information

We automatically collect certain information when you visit our website or use our services, including:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, time spent, features used)
  • Location data (if you grant permission)
  • Log data (access times, error logs)

2.3 Information from Third Parties

We may receive information about you from third-party services you connect to our platform, such as social media accounts or fitness tracking applications, subject to your privacy settings with those services.

3. Information Use

We use the information we collect for various purposes, including:

  • Service Delivery: To provide, maintain, and improve our services, including coordinating group running events and facilitating communication between users
  • Account Management: To create and manage your account, authenticate your identity, and provide customer support
  • Communication: To send you notifications about events, updates to our services, and respond to your inquiries
  • Personalization: To customize your experience and provide relevant content and recommendations
  • Analytics: To analyze usage patterns, improve our services, and develop new features
  • Security: To detect, prevent, and address technical issues, fraud, and security threats
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes

4. Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Other Users

When you participate in group running events, certain information (such as your name, attendance status, and profile information) may be visible to other members of your running group.

4.2 With Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as hosting, data analysis, payment processing, and customer service. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.3 For Legal Reasons

We may disclose your information if required by law or in response to valid legal requests, such as subpoenas, court orders, or government investigations.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

4.5 With Your Consent

We may share your information for other purposes with your explicit consent.

4.6 SMS Opt-In Data Exclusion

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Your phone number, SMS opt-in consent, opt-in timestamps, and all SMS-related data are kept strictly confidential and are never shared with third parties for any purpose. This data is used exclusively to operate the Project Whitetail SMS messaging service and comply with telecommunications regulations.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication mechanisms
  • Employee training on data protection practices
  • Incident response procedures

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

6. SMS Data Handling

If you participate in our SMS messaging program (Project Whitetail), we collect and process certain information related to text messaging, including:

  • Your mobile phone number
  • Opt-in consent and timestamps
  • Opt-out requests and timestamps
  • Message delivery status and logs
  • SMS interaction history

6.1 SMS Data Protection

We take special care to protect your SMS-related data:

  • No Third-Party Sharing: Your phone number, opt-in consent, and SMS data are never shared with third parties
  • Secure Storage: All SMS data is encrypted and stored securely in compliance with telecommunications regulations
  • Limited Access: Only authorized personnel have access to SMS data, and only for service operation and compliance purposes
  • Audit Trail: We maintain detailed logs of opt-in and opt-out events for regulatory compliance

6.2 Your SMS Rights

You have complete control over your SMS participation:

  • You can opt out at any time by texting STOP
  • You can request information about your SMS data by contacting customer care
  • You can request deletion of your SMS data, subject to legal retention requirements
  • You can re-opt-in at any time by texting START

6.3 SMS Compliance

Our SMS messaging program complies with:

  • Telephone Consumer Protection Act (TCPA)
  • CTIA Messaging Principles and Best Practices
  • Mobile carrier requirements (AT&T, T-Mobile, Verizon)
  • AWS End User Messaging guidelines

For complete details about our SMS program, please see our SMS Terms & Conditions.

7. User Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: The right to request access to the personal information we hold about you
  • Correction: The right to request correction of inaccurate or incomplete information
  • Deletion: The right to request deletion of your personal information, subject to certain exceptions
  • Portability: The right to receive your personal information in a structured, commonly used format
  • Objection: The right to object to certain processing of your personal information
  • Restriction: The right to request restriction of processing in certain circumstances
  • Withdrawal of Consent: The right to withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided in the Contact Information section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. Cookies and Tracking

We use cookies and similar tracking technologies to collect and store information about your interactions with our website and services.

7.1 Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly and provide core features
  • Performance Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data
  • Functional Cookies: Enable enhanced functionality and personalization
  • Targeting Cookies: Used to deliver relevant content and advertisements (if applicable)

7.2 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but this may affect your ability to use certain features of our website. For more information about managing cookies, please refer to your browser's help documentation.

7.3 Third-Party Tracking

We may use third-party analytics services (such as Google Analytics) to help us understand how users interact with our website. These services may use cookies and similar technologies to collect information about your usage patterns.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you of material changes through email or a prominent notice on our website
  • Obtain your consent if required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

10. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Nine Minute Mile

Email: privacy@southofthethruway.com

Website: www.southofthethruway.com

We will respond to your inquiry as promptly as possible, typically within 30 days of receipt.